Health Philosophy

“If it’s not good enough for us‚
it’s not good enough for our dogs and cats.”

With this being the core idea of the Blue Buffalo Company, we set out to create healthy dog food and cat food that incorporates the same kind of nutrition and supplementation we provide our family.

When we looked closely at the well-known pet food brands, we were surprised to learn that most contained ingredients like animal by-products, cheap fillers, artificial preservatives, flavors and colors.

We also learned that even the highest-priced pet foods cook their added vitamins and minerals right along with the rest of their ingredients which can degrade the potency of important antioxidants like Vitamin C up to 75%.

This learning inspired us to design BLUE as a two-part product, one which combined a tasty nutrition kibble with our exclusive LifeSource® Bits—active nutrients and antioxidants that are "cold-formed" to preserve their potency.

It's this unique combination that provides the kind of wholesome nutrition your pet family member deserves.

If you are not sure what the ingredients are in your pet’s food, take the True BLUE Test and compare your dog food or compare your cat food now.

Our nutrition philosophy starts with selecting the finest
natural ingredients.

All of our great-tasting, natural and holistic BLUETM Life Protection Formula dog food and BLUETM Spa SelectTM cat food recipes feature deboned chicken, lamb or fish as the first ingredient, which means there is more real meat than any other ingredient. Plus, each recipe includes wholesome whole grains, garden vegetables and antioxidant-rich fruit—things you'd put on your own grocery list.

We never use animal by-products. And because healthy dogs and cats are so important to us, our gluten-free recipes do not contain any artificial flavors, colors or preservatives. What's more, we never include corn, wheat or soy in our natural dog food, as they have been linked to allergic reactions in some dogs.

The Benefits of Our Exclusive LifeSource® Bits.

BLUE healthy dog food and cat food contain LifeSource Bits, a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists. These include ingredients that have been shown to help strengthen your dog or cat's immune system, support their specific life stage requirements and protect them from the negative impact of environmental toxins.

Many veterinarians are now beginning to link the growing incidence of cancer with the increase in environmental toxins. Household surface and rug cleaners, lawn and garden fertilizers, pesticides—these are all toxic substances which can adversely impact dogs and cats because of their size and proximity to the toxins themselves.

Find out more information about Pet Cancer at Pet Cancer Awareness.

The BLUE Way

BLUE Life Protection Formula and BLUE Spa Select—providing wholesome, healthy and nutritious cat food and dog food with our exclusive LifeSource Bits to help your furry friend enjoy a lifetime of better health.

 
 
   

TRUE BLUE TEST

Are the ingredients in your pet food as wholesome and nutritious as you think?

Where to buy BLUE

Find a store near you.

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