With this being the core idea of the Blue Buffalo Company, we set out to create foods for our dogs and cats that incorporate the same kind of nutrition and supplementation we provide our family.

When we looked closely at the well-known pet food brands, we were surprised to learn that most contained ingredients you'd never want to give a family member—things like animal by-products, cheap fillers, artificial colors, flavors and preservatives.

We also learned that even the highest priced pet foods cook their added vitamins and minerals right along with the rest of their ingredients which degrades the potency of important antioxidants like Vitamin C up to 75%.

Because the leading pet foods did not meet our standards, we developed a two-part product that combined a nutrition kibble with our exclusive LifeSource® Bits—active nutrients and antioxidants "cold-formed" to preserve their potency.

It's this combination of higher-level nutrition and breakthrough protection that sets BLUE apart from any other food you can feed your dog or cat.

All of our great-tasting, natural and holistic BLUE^TM Life Protection Formula and BLUE^TM Spa Select^TM recipes feature deboned chicken, lamb or fish as the first ingredient, which means there is more real meat than any other ingredient. Plus, each recipe includes wholesome whole grains, garden vegetables and antioxidant-rich fruit—things you'd put on your own grocery list.

And because the health of our dogs and cats is so important to us, we never use animal by-products, and our gluten-free recipes do not contain any artificial flavors, colors or preservatives. What's more, we never include corn, wheat or soy, as they have been known to trigger allergies.

Although the nutrition in our formulas exceeds that of the leading pet food brands, we took our recipes one step further by adding our exclusive LifeSource Bits. A precise blend of nutrients and antioxidants selected by holistic veterinarians, BLUE's LifeSource Bits will help strengthen your dog or cat's immune system, support their specific life stage requirements and help protect them from the negative impact of environmental toxins.

Toxin protection is particularly important these days because many veterinarians are now beginning to link the growing incidence of cancer with the increase in environmental toxins. Household surface and rug cleaners, lawn and garden fertilizers, pesticides—these are all toxic substances which can adversely impact dogs and cats because of their size and proximity to the toxins themselves.

By feeding your dog or cat BLUE, you can feel good knowing that LifeSource Bits are providing them with a level of protection they can't get with any other pet food.

BLUE Life Protection Formula and BLUE Spa Select—it's higher level nutrition PLUS the extra protection of our exclusive LifeSource Bits. That's the BLUE Health Philosophy and the key to a lifetime of better health for your dog or cat.